In this age of global competition and the wide-ranging intellectual property protection afforded by international conventions, companies (whether as proprietors or licensees) no doubt have to manage numerous risks arising from the various types and complexity of Intellectual Property assets. Nowadays, leveraging intellectual capital to create a business edge is a key driver for business globally and the laws protecting Intellectual Property, including Copyright, Trademarks, Patents, Designs and Trade secrets, are increasingly complex. We are at the forefront of Intellectual Property development globally and advise on the creation, acquisition, commercialization, licensing, protection and enforcement of Intellectual Property rights and has forged an enduring reputation working with leading local and global organizations. We are well versed in the licensing, acquisition and protection of Intellectual Property rights as well as managing and development those Intellectual Property rights. As such, we are able to advise clients in the areas of Patents, Trademarks, Copyrights and Trade secrets at any stage in the growth and development of their Intellectual Property assets. Branding is the key IP driver for industries such as food, wine, household products, luxury goods, apparel, cosmetics, financial services, aviation and telecommunications. We register and maintain Trademark portfolios and enforce registered Trademarks and reputation rights. For content and technology in media, entertainment, education and services, we negotiate and arbitrate licensing disputes, counsel and advise, enforce Copyright against infringers, including counterfeiters. In the Patent-critical sectors of mainstream pharmaceutical, biotechnology, research and development and manufacturing, we counsel on patenting strategies, litigate, and transact licensing, partnering and other commercialization deals.